Jagatjit Industries Limited was founded in the year 1944 by Late Mr. L.P. Jaiswal in the erstwhile State of Kapurthala under the patronage of its Maharaja Jagatjit Singh. JIL’s guiding philosophy – “A Heritage of Quality” finds expression at all levels of JIL’s activities. Quality in its manufacturing technology, quality in its relations with its employees, dealers, shareholders, customers and excellence in the quality of its products.
The brand is positioned around a man’s penchant for pleasurable things in life. It’s TVC, with the tagline “Kuchh Bhi Ho Sakta Hai”, (Anything can Happen) has been voted as the advertisement of the decade by the Confederation of Indian Alcoholic Beverage Companies, a body which represents all the major liquor companies in India and overseas.