Royal Stag was the first Indian whisky brand that did not use any artificial flavoring and introduced drink lovers in the budget segment to the concepts of aroma and flavors. Ever since its game changing launch in 1995, the brand has gathered a loyal fan-following and universal recognition within the sub-continent.
Released in 2011, the Royal Stag Barrel Select takes the journey of this iconic brand even further with its insistence on excellence. Offering a seamless blend of aroma, flavor and color, the Barrel Select gives Royal Stag a new look and identity, making it the most premium whisky in its segment. This transformation is the result of an uncompromising process by distillers Pernod Ricard, and their continuous desire to innovate.
Details that matter
Although the beauty of this new blend is more than skin deep, it does leave you impressed with the new packaging. The distinct silver metallic packaging that comes with an innovative top lid distinguishes Royal Stag Barrel Select from its mother brand. The bottle too gets an update with a taller, slimmer and more tapered look that speaks the words ‘premium quality’. The premium look is an expression of perfection, designed to cater to the aspirations of the brand’s new-age, suave consumers.
Tastes even better
Royal Stag Barrel Select elevates the brand’s legacy of having the Perfect Taste even further. Select Scotch malts and Indian grain whiskies are aged in hand-picked American oak barrels to give the whisky a defining character. Distilled using the ‘Solera’ process, the Barrel Select achieves a consistent, full-bodied taste. The refined notes of this premium blend exude a slightly smoky flavor that hits your palate with a discernably fruity taste.
Priced to perfection
Aimed at the young, confident, progressive and inspiring individual who embodies self-belief, the Royal Stag Barrel Select is priced as a whisky under ₹1000. However, the Royal Stag Barrel Select whisky price may fluctuate slightly in some Indian territories, like Kerala, Karnataka, and Maharashtra where the state excise charges are on the higher side.
Conclusion
The new taste and design have helped Royal Stag preserve its identity as the game changer in the Indian liquor market and infuse an ingenuity that complements its origins. The expression also diversifies the range and drinking options for India’s whisky lovers, and even challenges brands higher up in the hierarchy with its unique nose and flavor.